About Matt

Hi, I'm Matt Cross and welcome to my website.  If you're like most of my clients, you're already quite successful. You're dedicated to your job and proud of your achievements. But you want to have a bigger impact. You also want to become a better leader - the type of leader who:

  • Inspires others
  • Thinks and acts strategically
  • Builds strong teams
  • Gets results

You want to lead and succeed beyond expectations. And I want to help you. Becoming a better leader will give you the leverage you need to succeed. Your team will perform at a higher level. Your peers will respect and support you more. Plus you will have the clarity, confidence and composure to overcome challenges and reach your goals.


You want to lead at a higher level, but you're trapped in a manager's mindset. You know how to get things done - through management - but now you have to get more done - through others - and that requires leadership. 

The sense that you are out of your element is unnerving. You worked hard to get to this point and your management skills served you well. Unfortunately, leadership is a whole new ball game and you're feeling ill equipped to succeed at this level.


I know what it’s like to move from management to leadership - to feel uncertain about your abilities, and unclear about how to move forward.  For years, I struggled to make it all work. And I slowly managed my way into burnout and fatigue.

Everything changed for me when I realized that my success wouldn’t come from management skills alone. Success required me to be a better leader and I needed to think and act differently. I learned how to think strategically, work collaboratively, communicate effectively and lead creatively. From that point forward, life got better.

I experienced rapid growth and success as a leader. Over a span of 20 years I led small and large teams in a variety of organizations - including a Fortune 100, an Inc 500, a non-profit, and government agency. Now, I have my own coaching practice where I work one-on-one with leaders and their teams to help them lead, succeed and achieve their biggest goals.

My career is rewarding but it’s only a small source of my happiness. I live in an amazing town with my beautiful wife and daughter. I’m an avid golfer, aspiring trail runner, and an occasional fly fisherman who loves the outdoors. 


I help leaders like you develop the skills, strategies and systems needed to reach your potential. My mission is to give you the coaching, training and support you need to lead and succeed at the highest level.

I believe that if I can bring out the best in you, you will bring out the best in others. That’s what leadership is all about and that is why I started Matt Cross Coaching. If you want to become a better leader, or you would like to discuss ways I can help your organization, click here to schedule a call with me.